30 JANUARY 2020
Collaborate Corporation Limited (ASX:CL8) is pleased to present its consolidated cash flow report and business update for the quarter ended 31 December 2019.
Collaborate concluded the December 2019 Quarter recording a 20% increase in Receipts from Customers compared to the September 2019 Quarter, attributable to growth of Carly vehicle subscriptions and growth in rideshare rentals. Strong growth was achieved in all key revenue and booking metrics for Carly and rideshare rentals.
During the quarter, a total of $2.24 million of funding was raised from a strategic investment by the SG Fleet Group (ASX: SGF / “SG Fleet”) and the exercise of employee options. An initial batch of vehicles from SG Fleet were added to the Carly fleet in December 2019.
An agreement with Hyundai, Australia’s third largest car brand, was signed for the launch of a market-first subscription proposition that will enable Hyundai’s 172-strong dealer network to benefit from an additional subscription revenue stream. The Carly car subscription opportunity was introduced to a number of Hyundai dealers during the quarter and expressions of interest have been received from a significant proportion of the network.
The Collaborate Board was strengthened by the appointment of two non-executive directors – Todd Hunter, CEO of Turners Automotive Group, and Robbie Blau, CEO of SG Fleet.
Key highlights include:
Collaborate announced on 14 November 2019 that it raised $1.74 million through a placement to a strategic investor, SG Fleet Management Pty Limited, a subsidiary of SG Fleet (Placement), with a further $0.46 million invested upon conversion of options received under the Placement. The strategic investment from SG Fleet follows the Company’s March 2019 launch of Carly, Australia’s first flexible vehicle subscription service. SG Fleet is one of Australia’s leading specialist providers of fleet management, vehicle leasing and salary packaging services. SG Fleet has a presence across Australia, as well as in the United Kingdom and New Zealand. The company employs approximately 700 staff and has approximately 140,000 vehicles under management.
In addition to the Placement, SG Fleet committed to provide an initial batch of 100 vehicles to the Carly marketplace, with a significant number of additional vehicles to be supplied subject to demand and economic returns. The initial portion of the first batch of 100 vehicles was provided for Carly in mid-December 2019 and the balance is expected to be supplied through the March Quarter. The vehicles will be provided on commercial terms similar to those that apply to existing providers to Carly. Collaborate and SG Fleet will work together to accelerate the growth of Carly’s consumer demand channels for car subscription and leverage SG Fleet’s significant experience and relationships in the business and government markets and realise the substantial opportunity in this area by allowing these customers, their clients and their staff to access car subscription via Carly.
On 1 October 2019, Collaborate welcomed Mr Todd Hunter to its Board as a non-executive director. Todd has been appointed to the Board by Turners Automotive Group following their strategic investment of $1.0 million via placement in June 2019. Todd has been Group CEO of Turners since July 2016. Todd is a strong and experienced senior executive, with a background in marketing, sales and accounting in both large global and domestic businesses (Ernst & Young, Microsoft and New Zealand Post).
On 10 December 2019, Collaborate also welcomed Mr Robbie Blau to its Board as a nonexecutive director. Robbie has been appointed to the Board by SG Fleet Management Pty Limited, a subsidiary of SG Fleet following their strategic investment of $2.2 million via placement and conversion of options in November 2019. Robbie was appointed CEO of SG Fleet in July 2006 and has significant experience in the fleet management and leasing industry. He was appointed to the SG Fleet Board as an Executive Director in January 2014. Robbie has overall responsibility for the strategic development of SG Fleet and manages its relationships with financial services partners.
Cash Balance at Quarter End and Funding
At the end of the December 2019 Quarter, the Company maintained a cash balance of $3.165 million, an increase of $1.462 million from the September 2019 Quarter.
The Directors closely monitor cash flows and funding requirements and are assessing all funding alternatives, which may include a placement to strategic and/or high-net-worth investors to ensure that the Company can continue to pursue the growth opportunities of the businesses. The Company acknowledges its cash position at the end of the quarter and its estimated cash flows for the March 2020 quarter. It is important that shareholders note that the estimated cash outflows do not include the cash receipts from customers.
Vehicle Revenue Streams
Given the scale of the car subscription opportunity and the significant ongoing negotiations with manufacturers, dealers and other parties seeking to partner with Carly, limited metrics will be reported so that the existing competitive advantage in the subscription market is preserved. This is in line with the limited, if any, metrics reported by other providers in the car subscription market.
Rental Transaction Value (RTV) increased 22% vs. the September 2019 Quarter, largely as a result of growth in Carly subscription revenue and rideshare rental revenue. The December Quarter typically produces strong results due to holiday period demand. However, as the focus of the business shifts from rental to subscription, this seasonality will be less pronounced going forward. As planned with the strategic focus of ensuring vehicles being available for Carly subscriptions, DriveMyCar rental revenue was flat vs. the September 2019 Quarter, while Carly RTV increased 36% and rideshare rental RTV increased 42%. The subscription and rideshare rental revenue streams are more predictable, and demand can be more effectively influenced by marketing activities, thus giving Collaborate more control of revenue growth in the future. The lifetime value of a customer for a Carly subscription or rideshare rental exceeds the value of a traditional rental customer.
Gross Revenue increased 34% vs. the September 2019 Quarter, supported by growth in RTV and fees earned from the Hyundai subscription project. Gross Profit increased 53% for the same period as revenue increased without a corresponding increase in costs. Net Days Realised increased by 21% vs. the September 2019 Quarter. Despite delivering strong revenue growth, Advertising and Marketing Costs only increased by 2%, reflecting the benefit of campaign optimisation and the lower cost customer acquisition channels for subscription when compared to rental.
By the end of the December 2019 Quarter, the supply of dealer and ex-lease vehicles, from providers including Suttons Motor Group and SG Fleet, increased by 10% compared to the end of the September 2019 Quarter. The number of corporate vehicles rented/subscribed increased by 22% vs the September 2019 Quarter, reflecting higher vehicle utilisation and return for owners. These suppliers and vehicles have been identified as being crucial for the long term growth of Carly. Access to additional vehicles from existing providers and new providers such as Hyundai and its dealer network and I-Motor dealers remain the focus of business development efforts. Material agreements for the supply of additional vehicles will be announced via the ASX.
On 18 October 2019 Collaborate announced that an agreement had been signed with Hyundai Motor Company Australia (Hyundai) to launch an industry first vehicle subscription proposition that will enable customers to subscribe via Carly to vehicles provided by Hyundai dealers in Australia. Hyundai is the third largest automotive manufacturer by volume in Australia (VFacts Sep 2019 YTD). Hyundai’s partnership with Carly marks a significant step forward for the car subscription industry in Australia:
Hyundai is the first manufacturer to support a vehicle subscription service in Australia across multiple models in its new vehicle range and the Hyundai dealer network is the first to deliver a subscription service to enable customers to subscribe to use Hyundai vehicles.
Carly is the first manufacturer-led subscription service to enable the Hyundai dealer network to earn subscription revenue from vehicles whilst retaining long term ownership and eventual resale opportunities. Carly and Hyundai have jointly initiated a dealer signup and onboarding campaign to engage Hyundai network dealers in the subscription program.
Carly has developed a Hyundai mini-site to showcase the Hyundai vehicles available for subscription which utilises geo-location functionality to display the vehicles available at dealers located in closest proximity to the subscriber. Carly will manage a digital marketing campaign, to be funded by Hyundai, to drive subscriber acquisition across various channels including search, web display and retargeting, Facebook and Instagram. Carly has completed development work for the proposition and it is now ready for rollout by Hyundai to their dealer network.
Subsequent to the end of the December 2019 Quarter, on 14 January 2020, Booran Dandenong Pty Ltd signed an agreement for its dealerships to offer vehicles for subscription via Carly. In addition, the Booran dealerships will utilise the Car Subscription Solution developed by Carly and I-Motor that enables a ‘subscribe’ option to be added to vehicles listed on dealer websites, making it easy for customers to sign up online for a car subscription that is facilitated by Carly (www.Carly.co).
The Car Subscription Solution enables automotive dealers to seamlessly introduce a new revenue stream to their dealership and provide their customers with the opportunity to subscribe to a vehicle whilst viewing it on the dealer website. The Car Subscription Solution leverages web traffic already landing on the dealer website and therefore requires no additional marketing expenditure. Digital marketing is an area of great focus for automotive dealers, despite the challenges of converting web traffic into foot traffic in the dealership and eventually into the sale of a vehicle. The Car Subscription Solution helps solve these challenges by enabling the customer to complete the subscription process entirely online and by offering a lower commitment alternative to outright purchase of a vehicle, a loan or a long-term lease.
On 16 January 2020 Collaborate agreed terms with Turners Automotive Group (ASX:TRA; NZX:TRA) for the launch of the Carly vehicle subscription service in New Zealand. The agreement follows a $1 million strategic investment from Turners Automotive and an exclusive negotiating period for the launch of a joint vehicle subscription service in New Zealand announced on 2 July 2019. The investment and launch of www.Carly.co.nz is in line with Turners’ strategy to invest in opportunities adjacent to its core automotive business. Carly’s aggregator-based model provides an opportunity for Turners to add value to its existing business models, deliver significant benefits to its customers and address the changing way consumers are thinking about vehicle access and ownership. Turners has committed to supply 200 vehicles to the Carly NZ fleet within six months of launch; sourced from their own stock and partners including automotive dealers, manufacturers and fleet managers. Carly is expected to launch in New Zealand in late March 2020. Carly will generate income from a platform licence fee based on subscription revenue, custom technology development and for the provision of customer service.
Collaborate continues to direct its resources and strategic focus towards its mobility strategy owing to the large number of opportunities resulting from significant changes in the automotive industry and rapid evolution of the ways that consumers wish to access vehicles. Car subscription, which Frost & Sullivan has forecast to account for 10% of new car sales in USA & Europe in 2025, is an area of significant opportunity for Collaborate. Carly has been launched to capitalise on the opportunity in the current $60 Billion p.a car sales market in Australia. DriveMyCar continues to pursue opportunities in the car rental market including private and rideshare rentals and both Carly and DriveMyCar leverage the operations expertise, technical platform and industry relationships established by DriveMyCar.
In light of the significant opportunities in the mobility sector, Collaborate has reviewed the available resources and potential of the Mobilise platform and decided to cease operations as of today. This closure will free up resources to focus on DriveMyCar and Carly. There will be no material impact on revenue or the carrying value of assets on the balance sheet. The future focus for the MyCaravan business is also the subject of further review.
CEO and Director
Collaborate Corporation Limited
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CEO and Director
Collaborate Corporation Limited
About Collaborate Corporation Limited
Collaborate Corporation Limited is listed on the Australian Securities Exchange (ASX:CL8). It is Australia’s leading listed company focused on providing innovative mobility solutions for consumers and the automotive industry. Collaborate operates www.DriveMyCar.com.au Australia’s leading peer-to-peer car rental business, and www.Carly.co, Australia’s first flexible car subscription service, supported by our proprietary PeerPass trust and reputation platform.